LIFETIME MOVIE CLUB
THE GOAL
Lifetime Movie Club is a subscription based video on demand digital product. It offers hours of Lifetime movies across an array of platforms, including: iOS, Android, Web, Apple TV, and Roku.
Our goal was to create Lifetime's first sustainable and profitable subscription video product, while delivering a purposeful, engaging, and usable product experience for our subscribers.
Our goal was to create Lifetime's first sustainable and profitable subscription video product, while delivering a purposeful, engaging, and usable product experience for our subscribers.
iOS Tablet Design
Android Design
Responsive Web Design
TVOS
MY ROLE
As the Senior Product Designer I led all the design efforts before and during the redesign of the home screen, search feature addition, chromecast integration, download capabilities as well as improved registration flow across multiple platforms. Deliverables include: wireframes, annotations, interactive prototypes and high fidelity designs.
